i think the campaign managers have reasons why they picked and defiled the songs now used for political advertisements. (1) the songs appeal to the masses. as corny and as crappy the music may sound to us, the masses find these music appealing. it brings name recall. and since majority of Filipinos are part of the “masa” group, the politicians themselves do not have much a choice if they want to win votes. (2) they conducted studies as to which music can produce a good LSS (last song syndrome). this cunning tactic is very dirty as it would not only affect the intended targets but everybody who hears the damned music. (3) the campaign managers are simply corny themselves.

thanks wits. this ought to put a damper on my gripes weheheh. i was fairly steaming when i wrote this piece. i have this tendency to grumble endlessly when somebody/something wakes me up earlier than planned and since politics and elections are two of my least favorite topics anyway, i guess it was inevitable… i still don’t like campaign jingles though. if anything, they’re a complete turn-off for me as a voter

This is a funny post. Count me in when you go to Comelec!

I have a friend who is running for office and I told him not to expect a vote from me because of his jingle. According to his PR head, a politician’s jingle has to cater to everyone… the voting public!

Something popped into the gray-matter when I read this post. Usually campaign jingles are songs that are, as wits says, defiled. Now these songs are copy righted, right? Now the question is by using their chosen song are they not committing any copy right infringement, if they have not secured a written permission from the owner of such material?

If they did, geez! just imagine our would be law-makers have become law-breakers in the first place.

Just a thought. . Hehehe

Yep, the jingles and those who benefit from them deserve the negative criticisms. It working all right but i don’t like its effects. Pichay’s Pro Pinoy song is stuck in my head. ugh.

yes, alvin, why don’t we
actually i have a couple of relatives who are reelectionists, but i’ve always stayed away from their political activities so i don’t know what their jingles sound like (and i hope i don’t)

john, that occurred to me, too. thanks for pointing that out. if i were the composer, i’d tell them to bug off. but i guess it’s a way for record companies to make chunks of money (assuming they get paid), so…

wits, that’s my point exactly. as they say, “you reap what you sow”

i doubt they get paid. politicians just rip out music without license.

good thing the honchos from my side of the planet aren’t as creative to have jingles. or maybe i’m just lucky enough NOT to be caught with my panties down.

geez… am I glad I’m spared from the irritating noise pollution of election jingles?

@liz: really? now, why doesn’t that surprise me. those guys…

@daisy: it gets worse by the day, esp. now that election day is barely 2 weeks away. don’t you just miss it?

Actually, they’re required to pay royalty fees. But there are some politicians that doesn’t pay.. Like a senatorial candidate who once ran as a vice president. But most songwriters are wise, they ask for payments upfront now.

And yes, the jingles are made for the voting public, for its recognizable tunes that makes most people “hypnotized” by it. Unfortunately, we have to endure this until next week.